Conférence du Club Neurosciences et Marketing de l'ADETEM - 6 novembre 2013
Attention, la conférence se déroulera entièrement en anglais.
Neuromarketing business around the world
The use of neuroscience in marketing research has generated buzz on a global level. To present the issues of neuromarketing and its use around the world, the “Neurosciences and Marketing” ADETEM Club is pleased to invite the Neuromarketing Science & Business Association (NMSBA)
Learn more about the rationale behind the Neuromarketing Science & Business Association, the challenges in the new field of neuromarketing and the position of neuromarketing in the world. She will provide a brief overview on the background of the members and their activities.
Martin de Munnik
Discover how Neurensics uses fMRI for Market research purpose, what it can bring to traditional market research, and its international position.
Schedule & location: 5:30 - 7:00 PM / Room A714 - Université Paris-Dauphine - Access map
Download the program