Conférence du Club Neurosciences et Marketing de l'ADETEM - 6 novembre 2013

21.10.2013

Attention, la conférence se déroulera entièrement en anglais.

Neuromarketing business around the world

The use of neuroscience in marketing research has generated buzz on a global level.  To present the issues of neuromarketing and its use around the world, the “Neurosciences and Marketing” ADETEM Club is pleased to invite the Neuromarketing Science & Business Association (NMSBA)

Speakers

Carla Nagel

Learn more about the rationale behind the Neuromarketing Science & Business Association, the challenges in the new field of neuromarketing and the position of neuromarketing in the world. She will provide a brief overview on the background of the members and their activities.

Martin de Munnik

Discover how Neurensics uses fMRI for Market research purpose, what it can bring to traditional market research, and its international position.

Practical Information

Schedule & location: 5:30 - 7:00 PM / Room A714 - Université Paris-Dauphine - Access map

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Registration