Data Science Master Class - Campus Londres

Du 13/05/2017 au 14/05/2017
De 09:00 à 18:00

The world of marketing has been through a radical mutation over the last decade. The amount and quality of the data that can be collected has increased exponentially and companies are now competing with each other in the field of marketing analytics. This rapid shift has created a disconnect between the demand and supply of quantitative skills in the area.

Our Master Class is designed primarily for Marketing professionals :

  • Managers: our Master Class will give them the opportunity to explore the landscape of state-of-the-art marketing analytics. They will be able to evaluate the feasibility of providing their teams with additional training.
  • Hands-on practitioners: our Master Class will provide them with the tools they need to carry out quantitative analyses on marketing data – it will have a significant immediate impact on their work practices.

To find out more about our first Master Class focusing on the use of data analysis and machine learning techniques to forecast customer lifetime value, please read our Course description.