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ROLLAND Sylvie
Current Position - Status
Head of an education program : M2 GESTION/MAST/MARKETING
Department of attachment : MSO
Centre of Research : Management (DRM)
Your first responsibility : Head of a Chair (PO)
Education and qualification
Ph.D.
Sciences de gestion (2003 - PARIS DAUPHINE)Fields of teaching, research and professionnal competence
Fields of teaching
- Marketing
- Marketing interactif
- Comportement des consommateurs et décision marketing
- marketing des services
Fields of Expertise
- Marketing
- e-marketing
- relation client





