Current Position - Status

Head of an education program : DU MBA INTERNATIONAL PARIS 2EME ANNEE MAROC

Department of attachment : MSO

Centre of Research : Management (DRM)

Member of a research centre council/lab : DRM

Other activities and responsibilities

Développeur du pôle Scandinavie et Tuteur des étudiants scandinaves

Education and qualification

Ph.D.

Master (Search) Specialty : Marketing (1977 - Paris Dauphine)

Fields of teaching, research and professionnal competence

Fields of teaching

• Marketing et Marketing international
• Marketing culturel

Fields of research

• Sciences de gestion

Fields of Expertise

• marketing interculturel et cross-culturel marketing international
• comportement du consommateur, stratégies de marques nationales et internationales