The Master’s in Marketing & Strategy prepares students for careers in strategic and operational marketing. Our goal: turn out intellectually curious, agile professionals who have the skills, knowledge, and reflexes they need to be effective, responsible managers in a fast evolving, increasingly digital world.
Degree level : Baccalaureate + 5
Dauphine Master's: French Grand Etablissement Master's Degree
Program duration: 4 semesters (not including and interim year)
Number of ECTS credit points: 120
Program Head : Valérie GUILLARD, Professor
Contact : valerie.carrel-billiard @ dauphine.fr
Click on the links below to browse 1st year core curriculum and 2nd year specialization streams:
Master’s Year 1 – core curriculum
Master’s Year 2 – specialization streams
We believe that it is imperative for all students to gain professional experience during their studies, via internships in France or abroad. Internships provide you with an opportunity to put theory into practice, refine your career project, and strengthen your résumé. The University advises students who have completed Year 1 of the program to take an interim year devoted to internships before beginning Year 2. Students may also do an “end-of-studies” internship at the end of Year 2.
Three, Year-2 specialization streams propose an apprenticeship track: Business Development, Luxury Management, and Marketing Communications.
Students who opt for the apprenticeship track can begin their apprenticeship in Master’s Year 1, provided they sign a 2-year apprenticeship contract with their host company.
Students may also opt for full-time study in Year 1 followed by an apprenticeship in Year 2.
Apprenticeship track students divide their schedules between working at their host company and classroom time at Paris-Dauphine. Exactly how the time is split between academics and work will depend on your specialization (for example: 2 to 3-days/week working plus a period of full-time work and the rest in the classroom …).
Students who choose to combine university studies with professional experience for whole or part of their Master’s program come away with a clear advantage as they begin their careers. Apprenticeship track students benefit from individual academic advisory at Paris-Dauphine and a corporate tutor in their company – a spring board to professional competency.
The Master’s in Marketing & Strategy is taught by:
Valérie GUILLARD, Professor
Program Head - Master’s in Marketing & Strategy
Manuel CARTIER, Professor
Stream coordinator – Business Development - MeM
Paul N'GOBO, Professor
Stream coordinator – Product Management and Market Research
Florence BENOIT-MOREAU et Eva DELACROIX, Senior Lecturers
Stream coordinators – Marketing Communications
Denis GUIOT, Professor and Pierre VOLLE, Professor
Stream coordinators – Consulting, Market Research and Analysis
Valérie RENAUDIN, Professor
Stream coordinators – Distribution and Customer Relations
Arielle MONNEROT-DUMAINE, Associate Professor and Denis DARPY, Professor
Stream coordinators – Luxury Management
Average job search duration after graduation
Recent graduate employment rate
Average annual gross salary
Source: Paris-Dauphine Master’s Graduate Employment Survey for the Class of 2015, carried out in collaboration with Pluricité, a consulting group specialized in public policy assessment, between January and March 2017.
Loriane BERNAUDIN, Product Manager eCommerce at l’Occitane en Provence
Master’s in Distribution and Customer Relations – Class of 2013
"The program was perfect to prepare me for a wide range of functions in distribution and customer relations. Mass marketing, selective distribution, eCommerce … we explore them all via stimulating case studies and projects, guided by professors and professionals who are at the cutting edge of their fields. It was an exhilarating time for me that helped me refine my career plan and kick-start my professional life."
Pierre GOMY, Director of Development, Brand and Communication, TNS-SOFRES
Masters in Consulting, Market Research and Analysis - Class of 1992
"I finished by Masters in Marketing & Strategy, in 1992, with a specialization in Consulting, Market Research and Analysis. The program was excellent both in terms of curriculum and teaching. It was at the cutting edge of marketing techniques and gave me a rock-solid foundation in marketing concepts, practices, and market research methodology. I also learned to think more effectively and became aware of how important it is to take a structured, “scientific” approach to a discipline that often lacks intellectual rigor.
The program provided vauable life experience: both the teaching team and my fellow students shared a passion for knowledge that created a stimulating environment in which to study and grow. I can honestly say that not a day goes by where I don’t use the knowledge and skills I acquired during my time at Paris-Dauphine. I believe that my Master’s gave me a real competitive advantage, and significant added value compared to a majority of marketing professionals who have graduated from more commercially oriented business programs. My Master’s was a veritable launch pad for my current job: Director of Research & Development in Branding and Communications."
Thierry GAILLARD, President, Orangina Suntor
Master’s in Product Management and Market Research – Class of 1988
"“I hold a Master’s in Management from the University of Lyon and a DESS in Marketing from Université Paris-Dauphine. I still remember how excellent my Dauphine professors were and how many top-level guest lecturers we had. The program’s flexible class schedule (evening classes) made it possible for me to invest significantly in Dauphine's Junior Entreprise – I loved it!
I consciously chose to go to university rather than follow the classic "Prepa – Grandes Écoles" path – and I have never regretted it. A university education opens more horizons and allows you to study a wider range of subjects; it gives you broad-based initial training and a more progressive introduction to career-oriented specializations."
Our dynamic alumni-driven networks are open to Paris-Dauphine students from day 1. They offer you the perfect ecosystem for building professional ties and relationships that will benefit you as students, as graduates, and throughout your careers, be it in business, civil service, or as entrepreneurs.
Academic, institutional, and corporate partnerships in France and internationally ensure students both a global and real-world perspective> More about
Paris-Dauphine is home to some of France’s top research centers and PhD programs in its fields of expertise> More about
The program is open to students who hold (or are in the process of obtaining) a Bachelor’s degree in Management, Applied Economics, Econometrics, etc. from Université Paris-Dauphine or another university, or a degree officially recognized as equivalent from a Grande École, or a Grand Établissement.
Overall academic performance (transcript for your baccalaureate and bachelor’s degrees with, if possible, an indication of your ranking at university).
How well you understand the socio-economic environment.
Work experience: internships are particularly important for applicants to Year 1 of an Apprenticeship track program. We require at least 1 internship in M1 and 2 internships in M2 including one 6-month internship.
Career plan: how well-defined it is, and how consistent it is with the goals of the Master’s in Marketing & Strategy.
Interview performance: how self-possessed and articulate you are…
Score on the Aptitude Test.
Proficiency in English.
Extra-academic interests, activities, and achievements, in particularly any humanitarian, cultural, or athletic volunteer activities.
Admissions for the 2018-2019 academic year is open from January 24th 2018 through march 6th 2018 at 11:59 pm.