Theoretical teaching: Marketing theories, Strategic Management, Consumer Behaviour, Strategic Marketing. Methodology teaching: Quantitative data analysis, Analysis of qualitative data, Methodology and Epistemology. Research in specialised areas - (optional seminars) : International Marketing and Management, Cross-cultural marketing research in Marketing and Management, Marketing Decisions, Communication, New trends in Marketing: attitudes and measuring attitudes, Research in strategic management, Organisational theories, Networks, Alliances, Partnerships, Decision and innovation processes. Examination or continuous assessment control according to disciplines, an overall grade of 10 is required to obtain the Masters. Assessment is also based on a written dissertation and an oral summary.

Windows opened towards business or teaching.

At the end of the Masters, the student may choose to work in a company. This is the choice of the majority of the last five years' students, who have found work in the areas of marketing, strategy or studies in large groups or renowned research or auditing firms.

40% of students choose to pursue their career in higher education (French or foreign universities, grandes écoles) and presented a dissertation before entering posts as senior lecturer or professor.