Master 2

Mention : Marketing and Strategy

Spécialité : Marketing (P)

Diplôme : MARKETING

Niveau de recrutement :M1- on application with pre-registration dissertation and career plan

Durée des études :15 months

Agenda

Full-time programme, 15 months from October to December. 6-month practical placement mid-June to mid-December. The application dossier can be downloaded from the Dauphine website.

Objectifs

Professional Masters which has a strong professional recognition (204 Marketing) which prepares students for jobs in the areas of marketing and advertising research, in distribution, the media or market research companies.

Stages

Two obligatory placements: - 1 sales placement (1 month mid-December to mid-January). - 1 end of studies placement (6 months, mid-June to mid-December).

Particularités

The programme is bilingual French/English. A good knowledge of the two languages is indispensable and is part of the recruitment criteria based on language test results (Toefl, Toeic, Cambridge for English, FLE for French). The programme emphasises the professionalisation of students. Many professionals contribute to lectures and seminars. Students will be able to work on real cases. A business project allows them full responsibility for the management of all phases of a real investigation that they must negotiate with a company or organisation, for a duration of 6 months part time. This approach is recognised and valued by many companies and trade union professionals which support the programme (UDA, Syntec, L'Oréal, Danone, Médiapost, Iri, Nielsen, TNS, etc.) Each student is mentored by a former student. Students are encouraged to prepare their debut on the labour market by making and regularly updating their career plan. Current changes in jobs, positions and technologies are dealt with in an employment seminar with the university careers service (SCUIO) and recruitment consultants as well as their trade union.