• Marketing strategy (4 ECTS)

• Management of client relations (4 ECTS)

• Supply chain management (2 ECTS)

• Purchase management (4 ECTS)

• Management of MDDs (2 ECTS)

• Distributor strategy (4 ECTS)

• International distribution (2 ECTS)

• Marketing of brand names (4 ECTS)

• Category Management (2 ECTS)

• Merchandising (4 ECTS)

• Management of franchise network (2 ECTS)

• Business negotiation (2 ECTS)

• Management of the business function (2 ECTS)

• Guidance and management of networks (2 ECTS)

• Interactive marketing (2 ECTS)

• Analytical and operational CRM (2 ECTS)

• Analysis of marketing data (2 ECTS)

• Marketing trends (2 ECTS)

• Information systems and Management (6 ECTS)

• Competition and consumer law (2 ECTS)

• Business and sales English (2 ECTS)

The Masters in Distribution & Client Relations trains young people who wish to work in four professional areas: Commercial management in FMCG companies (business development, merchandising, category management, etc.), Management of commercial purchases for business (buyers, product managers, own brand managers…), Management of networks and commercial enterprises (store managers, franchise development…) and Management of client relations (e-commerce and distance sales, promotion, direct marketing and electronic marketing, management of consumer services, customer loyalty and CRM).