Beginning of September to mid-July.

The aim of the Integrated Communication and Marketing Masters is to train executives specialised in marketing and communication. Dividing their time between classes at the University and a concrete role in a company through an apprenticeship training, upon completion of the programme students will have acquired essential knowledge and skills to implement integrated communication strategies. After 400 hours of classes and 11 months in a company, students will possess: - solid theoretical knowledge in management, marketing and communication; - real operational knowledge with mixed supervision by professors and professionals, as well as the support of an ""apprenticeship mentor"" in the company; - teamworking ability through the regular completion of one-off or long-term teamwork projects.

No placement, due to apprenticeship training.

The apprenticeship structure does not allow for a period abroad.

A 4/5ths work-based study arrangement (4 days in a company and 1 day at the University).

The programme is aimed at: - M1 graduates or equivalent - students with solid knowledge and: either from a university training programme in management or a business school; or from a university programme in humanities or social sciences (sociology, psychology, ethnology etc.). Selection is based on dossier initially (enrolment dossier and a written abstract on a prescribed topic) and followed by an oral interview based on the following criteria: - International openness and the ability to communicate in both English and French, - Analysis, synthesis and writing ability, - Teamworking ability, - Skills in Management and Marketing, - Clear career plan.

4 semaines d’enseignements en septembre
4 à 5 jours d’enseignements par mois, d’octobre à juin
2 semaines d’enseignements en juillet
Séminaire de pré-rentrée
Formation au CV, à la lettre de motivation et à l’entretien d’embauche
Atelier d’expression orale
Initiation aux logiciels de PAO
Tronc commun
Le secteur de la communication et des médias
Droit de la Communication
Media and communication theories
Brand management
Advertising management
Gestion de la relation client
Semiotic analysis of advertising
Strategic planning and research methods
Communication non-marchande
Creative thinking
Expression écrite
Cours optionnels (6 options à choisir)

Le secteur des médias – approfondissement
Techniques de média-planning 1
Techniques de média-planning 2
Marketing événementiel et relations publiques
Communication financière
Communication interactive
Communication interne
Communication de crise
Communication alternative
Promotion des ventes
Sports marketing
Cross media
Cycle de conférences
Organisation d’une journée de conférences sur le thème de la communication intégrée
Final year project
Travail de groupe sur un cas réel d’entreprise tout au long de l’année
Experience professionnelle
Livret d’apprentissage