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PARGUEL Beatrice
CNRS researcher
Phone : 01 44 05 44 54
Office : A111
Website : http://dauphine.academia.edu/BéatriceParguel/CurriculumVitae/
Current Position - Status
Department of attachment : MSO
Centre of Research : Management (DRM)
Education and qualification
Aggregation
- Economics and Management (2001)
Ph.D.
Sciences de gestion (2009 - Paris-Dauphine)Master (Search) specialty : Marketing et Stratégie (2003 - Paris-Dauphine)
Fields of teaching, research and professionnal competence
Fields of teaching
- Marketing
- Sales promotion
Fields of research
- Societal communication
- Sales promotion communication
- Aims and methods in management sciences
Areas of Expertise
- Greenwashing
- Experiment in management sciences
- Sales flyer
