Other activities and responsibilities

Chairman of the scientific board for the French Research Institute on Advertising (interprofessional organization) Member of the scientific board for CESP (audit of measurement for the media : TV, print, Internet, radio, outdoor, movie theaters)

Education and qualification

Master (Search) specialty : Sciences politiques ( - IEP Paris)

Other master () specialty : Philosophie ( - )

Awards

Fulbright Scholarship, Chicago (Northwestern University), USA

Fields of teaching, research and professionnal competence

Fields of teaching

• Media and business strategy
• Marketing and advertising
• Media Management
• The economics of digital culture
• TV in the USA (management)
• Print management (digital evolution)

Fields of research

• Marketing
• Media management
• The economics of digital culture

Areas of Expertise

• Management in the media and advertising
• Marketing in the media and advertising
• Print: marketing and management

Fields professionnal competence

Number of theses guided and sustained : 10

Number of theses in process : 3