Current Position - Status

Head of an education program : Master in Integrated Marketing Communication

Former positions

The Boston Consulting Group (BCG) - Consultant

Education and qualification

Ph.D.

Master (Search) specialty : Marketing & Stratégie (2002 - Paris-Dauphine)

Other master (Professional) specialty : Grand ecole Management (1999 - HEC Paris)

Fields of teaching, research and professionnal competence

Fields of teaching

• Marketing
• Introduction to Marketing
• Brand management

Fields of research

• Societal communication
• Greenwashing
• co-creation

Areas of Expertise

• Brand management