Current Position - Status

Head of an education program : International MBA Paris Marocco

Department of attachment : MSO

Centre of Research : Management (DRM)

Member of a research centre council/lab : DRM

Other activities and responsibilities

International academic coordinator and students advisor for Scandinavia

Education and qualification

Ph.D.

Master (Search) specialty : Marketing (1977 - Paris Dauphine)

Fields of teaching, research and professionnal competence

Fields of teaching

• Marketing and International Marketing
• Cross cultural Marketing

Fields of research

• Management

Areas of Expertise

• Cross cultural and intercultural marketing, International Marketing,
• Consumer behavior, National and international
• brand strategies